Savvy sales: how technical training is transforming our sales team

Whilst our technical training programs and assessments are integral to ensuring engineers deliver high quality service, technical training at ICD doesn’t stop there.

 


We’ve launched a range of training courses for our sales team to boost their knowledge about key security technologies and concepts, helping transform them into ‘savvy sales’ who communicate effectively with clients about security requirements and project details.

 

 

Sales Technical Development Program (STDP)

 

 

The Sales Technical Development Program is made up of both online and face-to-face training to increase our sales team members’ professionalism and technical understanding. As well as technical training, introduction to standards, case analysis, tools sharing and assessments, there is also a large of pool of training materials, videos and documents available for self-study via our eLearning platform

 

STDP training interface on ICD's eLearning platform
STDP training interface on ICD's eLearning platform

 

The program was launched in 2020 with over 30 training sessions delivered in China last year and ongoing weekly training across different regions in 2021. Course topics cover general security system functions, fundamental security technologies, key security management platforms, advanced solutions, and case sharing. Fully implemented in China, the program will also be rolled out in Singapore and India this year.

 

STDP 2020 training data (ICD North China and West China teams)
STDP 2020 training data (ICD North China and West China teams)

 

"Our goal is that through this training program, our sales teams can communicate more effectively with clients and provide informed, practical advice to ensure that the best solution is proposed and implemented for the client. While developing this training program, we maintained continuous communications with our sales and management teams to collect feedback to fine tune the course content, delivery and practical assessments. The result is a team of Account Managers with increased confidence and technical understanding who can provide improved service and support to our clients."


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